CycleLifeHQ Approved Ambassadors may create ride listings on our platform to help promote and showcase local destinations.

Our experience is that it’s rare for anyone to be able to cover the full list of tasks below. That’s okay. If you aren’t fully confident with all of it there are ways around. So please contact us if you have any difficulties or if you’re not confident. We would rather have a product that is 60% right and we can work it up from there than 0% because it’s too daunting.

1) Research

Planning - Ideally we like our Ambassadors to plan on creating 5 – 15 rides for the destination you’re showcasing. While our preferences are towards sightseeing routes initially, you may also elect only road rides, gravel rides, or mountain bike rides, or a combination of each discipline. Ideally, a range of ages, skill levels and capabilities will be covered across the range of rides you create. It’s important to select rides that typify and showcase the area you represent, inspiring others to visit. 

Sightseeing/Leisure riding - Where the ride is primarily intended for leisurely sightseeing, and might take in local points of interest and attractions. These are generally easier rides that can be enjoyed by casual cyclists, families and visitors that showcase the destination they are visiting. At least some of these should be accessible either via public transport or direct from the local urban centre.

Road Riding - Where 100% of the ride can be ridden on slick tyres on a paved surface. These are rides for committed cyclists who want to know the best road riding opportunities in the destination. The length of the ride and level of difficulty can vary.

Gravel grinding - Where some of the ride requires wider tyres and/or tyres with tread because unpaved, loose or gravel surfaces are experienced. Generally, these rides don’t require specific skills, but might cover terrain such as unsealed bike paths, country roads and fire trails. The length of the ride and topography/elevation gain can vary.

Mountain BikingOff-track trails requiring tyres with tread due to uneven, rocky, and/or unstable terrain. This includes everything from unsealed bike paths, to more difficult fire trails, single-track to XC and downhill or gravity MTB. Ride length and levels of difficulty can vary.

Before you Ride

We’ve prepared the following notes to help you understand the minimum requirements of content creation for ride listings before you set out. This will make it much easier and will save you time once you get going.

Minimum data requirements for a ride listing:

1) GPX file of the route from start to finish (capturing data in both directions on out-and-back routes).

2) Awareness of various supporting infrastructure, services and facilities:

Bicycle-friendly cafes / accommodation / businesses (bike hire; bike stores; other)
Local attractions and points of interest
Any areas of caution (dangerous intersections/areas of traffic, etc)
Services/amenities(including, but not limited to: toilets, water, information, parking)
Public transport 

If your device is capable of it, we recommend that you collect GPS waypointed references to each of these.

3) Full route description:

Written description

Inspiring images

2) Ride (data collection) 

Now comes the fun part! We recommend that you ride the route under good weather conditions and at times of the day where there will minimal road traffic (if cycling on, or crossing roads). You will enjoy it more, and this will be reflected in your written description and images. We recommend riding with other people and incorporating them in your photos wherever possible.

Prepare to stop frequently to take notes and capture imagery - the data collection ride is a slow process, so please factor that in to timeframes and create clear expectations for others who are joining you on the ride.

We also recommend that you ride and write in close succession. Retaining the feel and atmosphere of the ride is more easily done on the same day, and it also keeps workload under control.

What to Take on Data Collection Day

Your chosen GPS device – this might be your bike computer, mobile phone or otherdevice.
Equipment to take photos – camera or phone
Something totake notes – pen and paper; or by a notetaking app on your phone
At least one friend or family member to be a ‘model’ for your photos – the inclusion of people in your photos will demonstrate the atmosphere and joy of riding in your destination 

As you ride the route or trail, adopt the perspective of the bicycle tourist, as a visitor to your destination. Try to experience the ride through their eyes and perspective if you can.


As they say, a picture tells a thousand words. Inspiring imagery can be the make or break in someone deciding to visit your destination over another. Try to photograph the very best aspects of the ride, through images that you think would entice someone to want to visit.

Each ride listing you create will require a minimum of three images and maximum of around eight.

Minimum image requirements:

660x440 megapixel

landscape format is preferable

RGB colour space

fellow riders enjoying the ride

Optimal image requirements:

Landscape format 

Highest resolution possible (max 10mb)

Optimal weather conditions and lighting

‘Artistic’ imagery 

Images that communicate the feeling of the ride

Video footage

3) Write up and submit to CycleLifeHQ

Login to your CycleLifeHQ Ambassador account
Click the orange button in the top LHS of your screen: ‘create listing’
Select: ‘rides’
Select the type of ride from the options which appear
The next page is where the magic happens – this is where you can input all the data you’ve collected:
Title: Enter an attractive summary descriptor between three and 15 words
Detailed Description: Please use the following sub-headings and format 

INTRO - 150 to 300 words

This is where it counts. Make sure the description you write here is inspiring, engaging and catchy. This is what will encourage people to click through to your ride listing when it appears in their google search.

When writing this section try to think of the following: relevance, inspiration and connection with the intended audience (ie: bicycle tourists visiting your destination)

Start with a snappy hook – get them in. Most people reading online stop reading after the first few words if they aren’t captivated straight away. The voice for this section should be passionate, creative and unpretentious.

Next give details on the significance of the ride, why should the consumer choose to do this ride over others? What are the key motivations?

Finally provide an overview on what to expect – be immersive and inspirational rather than getting caught up in particulars.

Note: Any inspirational video clips will be embedded below this section.

TERRAIN - No more than 100 words

Detail the terrain/s the rider will encounter if doing the ride in the direction as shown on the map. This section can be more operational, and does not require a creative tone. Language needs to be suitable for both the beginner and advanced rider.


Word count will differ depending on the number of access points and the length of the ride.

You should detail how to find the start and end of the ride plus any other points of interest that might serve as alternate start points. If providing alternative starting points, then explain why (for instance one section might be more family friendly than another, or doing another section might take you past a number of sights of historic or natural significance).

This section can be more operational and does not require a creative tone.

FOOD AND DRINK - 100-150 words

Provide locations where there are going to be dining options at the start and end points plus along the way.

Keep midway detours to a minimum.

This should be written in an engaging and creative tone, drawing on the strengths of the towns and regions the ride visits, and the local businesses along the way.

FURTHER DETAILS - 100–200 words

Here you can provide additional details about the ride, including any external links that might be helpful, the best times of year to consider visiting, any safety information that is needed, and anything else important that hasn’t already been mentioned.

The tone can be more operational but shouldn’t be boring. 

Next you will come to a series of drop-down or tick box options:
Ride type: This should mirror the selection you’ve already identified on creating the ride listing earlier
Difficulty: please under-estimate rather than over-estimate this step and be mindful of the likely audience who might attempt to do this ride, based on your experience, description and imagery.
Ride duration: Again, please under rather than over-estimate this one.
Fitness level: Select a fitness level based on what an average user might experience on the ride.
Terrain: Please select the most appropriate, and you may select multiple types of terrain
Trail signage: please select from the drop-down list
Mobile coverage: please select from the drop-down list
Estimated distance: if you know the ride distance, please enter it in either kilometres or miles. If unsure, your GPX file – once uploaded at a later stage – will provide you with this information which you can go back and populate.
Elevation gain: if you know the elevation gain, please enter it in either metres or feet. If unsure, your GPX file – once uploaded at a later stage –will provide you with this information which you can go back and populate.
Services: Please tick the relevant boxes. You may select multiple.
Location: please enter the start location of the ride

Click ‘save listing
’Your ride will now open in a new page. Your view looks slightly different to how other users will see it, as you receive a number of administrative options.
On the RHS menu is an option to ‘Add a GPX file’. You need to click this link and choose your GPX file to upload.
Once uploaded, your trail map and elevation profile will be automatically generated.
From the same RHS menu as where you chose to upload your GPX file, you can now select ‘edit listing’ and enter in the ride distance and elevation profile data to match that generated from your GPX file.
You should review your ride listing and edit to make any changes.
Please notify us to info@CycleLifeHQ.comand we will review, link any local businesses and/or link to your local destination page where relevant and release to the public. 

Congratulations!! And thank you for helping us make the world a better place one bike ride at a time 😊

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