You will first need to sign up as a CycleLifeHQ subscriber.

Email for access to a free discount code. To obtain the code, you agree to offer an ongoing discount for CycleLifeHQ Premium cyclists. This will be displayed on your business listing; on our Premium Cyclist Benefits page; and via push notification to cyclists when they are in your vicinity.

Your avatar appears in the top right hand corner of the CycleLifeHQ page.
If you hover over your avatar, three menus appear: 'inbox', 'profile' and 'settings'
Select 'settings'
On the left hand side of the page which now opens is a menu.
From that menu, select 'Billing plan'
Scroll down the page which then opens to reach the header 'Select Your Plan'
From the drop down menu which will appear, select 'Apply to become a business partner'
Enter your location above the map which appears on the screen.
Make sure you review and accept the terms of offer.
Enter the free code provided on your email application.
Click 'update my plan' at the bottom of the page.

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